HH Imaging Design Set Design Set

Brochures

We print our brochures on a wide variety of paper from a thin 80lb. text weight to a thicker 100lb. cover weight stock..

We print our brochures on state-of-the-art Indigo presses, our prices are close to what you would pay for color copy brochures but instead You get a great price and a great product for what our competitors charge for so so quality.

We take files from most programs including Microsoft Word and Publisher, as well as traditional graphics programs such as Adobe Photoshop and Illustrator. We prefer working with Press Quality PDF files - that way the file has your graphics and fonts embedded in the final file.

We can work with most programs but prefer press quality PDF. Please do not paginate cards or submit multiple up files (we do the pagination ourselves).

Most brochures are printed same day once we get approval .

A few things to remember before submitting your files:
-If you submit Press Quality PDF’s to our specs you can view a proof online within minutes using our automated system. Our prepress staff will still look over your job before going to press and if your files do need some changes we will send you another proof .
- Make sure you include a bleed area of .125" if you do have image going off the card.
- Cutting may vary so keep all valuable text and logos within the safe area.
- Resolution of logos should be at least 600 dpi
- You can download our templates on our site

If you need help designing your new, professional-looking brochure, you can email us at workflow@hhimaging.com or call us at (415) 431-4731. And yes, we are local.

Frequently Asked Questions (F.A.Q)

Why am I getting another proof after I approved my file online?

If you submit your press quality PDF online your file goes through our automated process but it does not end there. Our prepress staff looks over your file for other issues such as missing bleeds, Rich black text and other issues you might not see in your proof. Please relook over the proof and approve again (this service is free).

How much does it cost to have one of your designers design my card?

Brochures can take an hour to a few hours. We work with a local designers and we can have him qoute this out for you. To get the most out of the experience please submit all information to our designers at one time this will help keep the cost down.

Can I see a hard copy proof?

Yes and we encourage it. We want you to be a 100% satisfied.

More General Info On Brochures

A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. In hotels and other places that tourists frequently visit, brochure racks or stands may suggest visits to amusement parks and other points of interest.

There are also interpersonal brochures, which are brochures based on other people. Then there are many others that you can find like in clinics that talk about our health. The two most common brochure styles are single sheet, and booklet (folded leaflets) forms.

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.

Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.

Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost.

Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.

Text from Wikipedia, the free encyclopedia.

When was the last time you bought something on a whim? We've all been the victim of the impulse buy but, for the most part, we're informed consumers.

Brochures usually come into play so you can make a smart buying decision. As someone selling a product or service, knowing what type of brochure you need to advertise your products and services is critical to turning your potential customers into paying customers.

Leave-Behinds

This type of brochure is named for the brochures you leave behind after meeting a potential customer. Write this type of brochure with a complete description of your product and its benefits. Summarize your sales pitch to echo the one you just gave. Keep your words forever in their brain - or at least long enough to get them to buy your product.

Point-of-Sale

These are best described as the type you might encounter while standing in line at the bank. You notice a rack of brochures and it just so happens they're conveniently located right there for you to enjoy. You didn't know you could get free checking if you bought a Certificate of Deposit. You take a brochure. You'll read about it later. Point-of-Sale.

Write a catchy headline and make sure you have a nice visual to work with the headline. Your goal is to get potential customers to see your brochure, be curious enough to pick it up.

Respond to Inquiries

When people ask about your product, they're obviously interested. Sending this type of brochure is for a qualified buyer.

They're qualified because they're much more likely to buy than someone who hasn't contacted you. Since they've already expressed interest, write this brochure to take your prospect to the next step: the buying process. Hammer home all of your sales points and pack your brochure with facts to convince them they can't live without your product.

Direct Mail

This is the type of brochure you include with your direct mail package. You know the sales letter sells but a brochure used with direct mail contains photos, your product's sales points and even technical features.

Sales Support Tool

Sales support is very similar to leave-behinds. The difference is, this type of brochure can be used as a selling aid.

Your salesperson uses them to guide them through their sales pitch. They have larger pages, larger photos and larger headlines.

Now that you know the types of brochures, figure out where they fit into the buying process for you. That way, you'll not only know the type of brochure you need, but how to write it as well.

A Glossary of Brochure Terms

Brochure - a printed, usually folded promotional piece available in many styles, sizes and colors.

Booklet - a small book or group of pages. Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.

Folded leaflets - usually used for advertising or marketing purposes. There are many types of folds, only the most popular types are listed here. Although it is difficult to put a date on when some of these folds were first used, it is evident that their popularity boomed when the first mass production printers were introduced.

Concertina fold - a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig zag folds. Because they do not nest (as in Letter Folds) panels can be the same size. Seen from above, concertina folds resemble a Z or M or series of zigs and zags. Also known as a Zig Zag Fold, Accordion Fold or z-Fold.

Letter fold - folding pattern in which the folds are parallel and in the same direction, so that a kind of spiral is produced. The letter fold is a parallel fold. Two or more panels of the same width of the folded signature are folded around one panel. When the signature is folded twice, there are three panels on each side (six pages); with a tri-fold, the result is four panels on each side (eight pages). To allow proper nesting of panels that fold in, inside panels are usually 1/32" to 1/8" smaller than outer panels with the inside end panel being the smallest. Also known as a Spiral Fold, Tri Fold, Brochure Fold, Business Letter, C Fold, Roll Fold and Barrel Fold.

French fold - takes a concertina fold, folded in half down the middle to create 8 individual sections.

Double parallel fold - a fold when the paper is folded in half and then folded in half again with a fold parallel to the first fold. To allow for proper nesting the two inside folded panels are 1/32" to 1/8" smaller than the two outer panels.

Four-color-process, or merely process printing - type of printing where four inks are used: three secondary colors plus black. These ink colors are cyan, magenta and yellow; abbreviated as CMYK. Cyan can be thought of as minus-red, magenta as minus-green, and yellow as minus-blue.

Glossy paper - A class of paper that has a gloss or "shiny" finish. Glossy paper comes in different levels of shininess. Typically, the shinier variants are referred to as "gloss" or "glossy" paper, whereas the less shiny variants are referred to as "semi-gloss" or "satin" paper.

Matte Paper - A class of paper that has minimal or imperceptible shine. This is a feature typical of fine art paper as well. However, a paper described solely as "matte" will tend to be smooth and will generally not have any significant texture in its finish. ...

Get Started.... Calculate Your Price! Find some of the best pricing on the web for your Brochures here! Download a template -----> Prepare your artwork according to the template instructions. Save as PDF (see template for instructions) Don't forget to register your account (we will never spam you).

Templates Application: Adobe Illustrator AI download download Standard EPS download download Adobe Photoshop download download

Click "Upload Your Art" tab for instructions on sending your files and seeing your proofs.

Brochures can be a company's best friend. They can work in conjunction with your other sales literature. Or alone.

The first step to creating an effective brochure begins with the planning. These five essentials show you exactly what you need to do before writing the first word of your brochure:

1. Know Your Brochure's Function in the Buying Process

Your product, the market, even your approach to how you want to make the sale are all major factors in how you write your brochure. Determine where your brochure functions in the buying process:

• Leave-Behinds - Named for the type of brochure you leave behind after meeting a potential customer.
• Point-of-sale - The type of brochure you may pick up while waiting in line at the bank.
• Respond to Inquiries - Someone asks about a specific product and you drop a brochure in the mail to them to follow up.
• Direct Mail - Your sales letter sells but you can also include your brochure into your direct mail package.
• Sales Support Tool - Similar to leave-behinds but you use this type as a selling aid through a sales pitch.

2. Know If Your Brochure Stands Alone

Some companies have one brochure for one product and that's it. Others use their brochure in combination with other advertising mediums (commercials, print ads, direct mail, etc.). If you're writing a brochure to be used with other forms of advertising, your content will be determined by the ad campaign.

For example, you've written the perfect direct mail package. Your sales letter covers the reasons your prospect has to buy your product now.

Don't follow up your direct mail masterpiece with a repetitious brochure. You've already convinced your potential customer that you have a great product. Now show them the benefits and features your product offers.

3. Know Your Audience

You've already determined where your brochure fits into the buying process. Don't forget to target that particular audience.

Decide what type of information this audience needs and write your brochure accordingly. You wouldn't want to write a respond to inquiry brochure the same way you'd write a sales support brochure.

4. Organizing Your Selling Points

Think of your brochure as a book. It tells a story about your product/service.

Your brochure should have a beginning, middle and an end. And just like a book, most people will look at the front cover, back cover, maybe even flip through the pages to see if it's worth reading.

How you determine the organization of your selling points depends on #3 - Know Your Audience. Once you've determined who's going to read your brochure, then you choose the approach that will best fit these readers.

For example, say you own a car dealership. You might want to write a helpful brochure like, "10 Things to Look for When Buying a Car." Now you can go into detail of what a customer should look for and how your company can help in the buying process.

This adds credibility to your company and the fact that you have this type of brochure could make the difference in whether you get the sale or your competitor does. After all, you were the one that wrote a helpful brochure your customer needed and used.

5. Complete, Accurate and Thorough Information

Before you start hammering away at the copy in your brochure, take the time to really think about the information you want to include. Open up most brochures and you'll find lots of words. That's because brochures need to contain as much information as possible to get your potential customer to the next step - the purchase.

Someone who is interested in your product will read every word of your brochure. However, your prospect will feed their paper shredder if you're not providing them with useful information - or worse - your copy is dull.

Brochure Templates

In order to offer quality brochure printing services that meet your specific needs, PrintPlace.com has come up with ideas to provide businesses with ways to be different.

As a brochure printing company with vast experience and a solid background, we at PrintPlace.com know the importance of individuality and of standing out in a crowd. We believe in providing custom brochure printing to answer every business’ needs and requirements.

We believe that your brochures should possess a unique design and layout that also supports your company's identity. At PrintPlace.com, our brochure templates are created for maximum design versatility. The templates are simple to use and can easily be customized to incorporate all the elements of your design. And, all our printing is done on full color offset presses, so if you can dream up the concept, we can make it a reality.

In addition to our easily customizable brochure templates, PrintPlace.com further allows you to individualize your product by providing a very versatile list of brochure options. We have five stock choices for you to select, as well as several finishing options to help you give your brochure printing pieces that extra final touch you desire. From gloss to matte coating options, we also have additional tabbing, perforating and shrink wrapping, as well as nine folding options from which you can choose, including popular tri fold, half fold and gatefold options.

We believe in individuality. We believe in earning your place among your peers and associates. We may become your partner in printing and show you the difference.

• 2 Folded
• 3 Folded
• 4 Folded
• Cross Folded

Some common brochure design ideas

We are pretty sure that many of us have had the experience of going through many brochures and picking out one. Can you remember why you did that? Why was it that one from the whole bunch? The answer is simple; it is because of the cover. The cover should have the strongest selling message on it. The message should be one that makes a promise of rewards if they do business with you. This is the only way that you can get them to get customers to open your brochure. While designing brochures, you should keep in mind that if there is no motivational message, it will be the equivalent of no one opening the brochure.

Don't make your brochures boring! If your brochure contains miles of text, no one is going to read through it. Imagine your brochure as a white paper and black spots all over it. Won't it look boring? Make sure that you have filled the brochures with colors and graphics so that it is easy on the eyes. Divide the brochure with smart headings and inviting sub headings. This will invite your customers to read further rather than scare them off. Make sure that the headings are also self explanatory. So even if your brochure is not read right through the message is passed on. This holds true as according to studies most people while going through your brochure will just browse through it.

A picture is the equivalent of a thousand words. Instead of writing a thousand words, put a picture. Don't put in any picture; the picture you choose should be related to your product. It should tell the reader of how good the product is. It should show the product or service that you are offering in action. The graphic that you insert could depict people using the product. You could also include a map of where you are located. The map should have important locations shown so it can be understood with ease.

Once you have the first two objectives in place, you are almost ready for the perfect brochure. Most people fail to realize that there is one more step, and therefore fail to present a perfect brochure. The last step requires you to call your readers to some action. You will have to let them know how they can contact you to find out more information about the product.

The most obvious yet the most left out piece of information are the contact details. This is very important if you want them to come to you and inquire or purchase your product. Your brochure should prominently display your Logo, address, email address, phone numbers and other vital information that they could use for contacting you.

Last but not the least, your brochure should be made out in such a way that the reader should hang on to it. You should give them an option or two that would require them to think. Once you get them into that frame of mind your brochures will be effective in the long run as well.